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Influnce of Advertisement on The Patronage of Sanitary Pad Among Female Students In IMP

Filed in SCHOOL NEWS by on August 7, 2019 0 Comments

Influnce of Advertisement on The  Patronage of Sanitary Pad Among Female Students In IMP

A STUDY OF IBOM METROPOLITAN POLYPHONIC, UYO

Influnce of Advertisement on The  Patronage of Sanitary Pad Among Female Students In IMP. This Page contains the complete material on Influnce of Advertisement on The  Patronage of Sanitary Pad Among Female Students In IMP. Scroll down to download the complete material.

 

Influnce of Advertisement on The  Patronage of Sanitary Pad Among Female Students In IMP

ABSTRACT

The coming of broadcasting to Nigeria expectedly prompted diverse programmes which range from politics, socials to entertainment, business and education. So, from the various programmes there was the need for advertisement in broadcasting.

Advertising basically refers to the dissemination of sales messages through purchased space, time or other media (Arens and Bovee: 6). Advertisement is one of the marketing tools which is used by businessmen and women to promote their goods and services.

Just as the media of social communication have enormous influence everywhere, so does advertising which uses the media as a vehicle for persuasion as well as a powerful force for shaping attitudes and behaviour in today’s world. Persons are exposed everyday to numbers of advertising stimuli. To cope with this bombardment, our sensory organs select those stimuli to which attention is given (Wells: 242).

Advertising is not done by the management of a product just for the fun of it. It is mainly assumed for persuasion or advocacy even apparently just giving us information, using media that are paid to get through to the mass audience with the identity of advertisers being clear(Arens and Bovee:7).

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